Insights
Notes on brand, design, and running a business that looks like one
All articles
January 2025
You Have a Logo. You Do Not Have a Brand.
There is a difference between a logo and a brand system. One is a mark. The other is a language.
February 2025
Why Busy Business Owners Lose on Branding
The owners doing the most are often the ones who look the least put together. Here is why that costs them.
March 2025
The 5 Things That Are Silently Killing Your Brand
Most business owners think they have a branding problem. What they actually have is a consistency problem.