Case Study / Brand Identity

Elena Voss

Concept project Luxury Property Specialist Personal Brand Luxury Professional
Elena Voss stationery: letterhead, espresso listing presentation book, terracotta and bone business cards, embossed thank-you card and brass key.

The problem

As an independent luxury property specialist, Elena Voss was competing against agencies with established brand recognition, using generic templates that didn't reflect her track record or the caliber of clients she works with.

The approach

We developed a personal brand system built around her, not a generic agent template: a refined mark, a consistent visual language for listings and social presence, and materials designed to read as premium as the properties she represents.

"Two initials under one roofline."

Elena Voss brand system cover page: the EV monogram in cream on espresso, with the wordmark and the tagline 'Homes with a point of view.'
Brand system, cover
Elena Voss logo mark construction: the E and V sharing a single roofline on a type grid, clear space and minimum-size specs, and the lockup on light, dark, and terracotta backgrounds.
The mark
Elena Voss color palette: Bone, Espresso, Sand, and Clay swatches with hex and RGB values and usage percentages.
Colour
Elena Voss typography system: Bodoni Moda as the primary display serif, Manrope as the secondary sans-serif for labels and body copy.
Typography

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