Case Study / Brand Identity

Meridian Properties

Concept project Luxury Real Estate Brand Identity
Meridian Properties stationery: cream letterhead, navy presentation folder embossed with the gold mark, business cards for Eleanor Vance, Principal Broker, and a brass key on a navy leather tag.

The problem

Meridian Properties is a brand identity concept for a luxury real estate brand with no existing visual identity, no logo, no color system, nothing to signal the tier of client it intends to serve. In a market built on first impressions, showing up without a cohesive brand means losing credibility before a single showing.

The approach

We built a full brand identity from the ground up: a mark that reads as established rather than brand-new, a restrained color and type system suited to high-end print and digital collateral, and guidelines the team could apply consistently across listings, signage, and social.

"A line of longitude, an open door."

Meridian Properties brand identity system cover page, with the gold arch-and-circle mark on navy and the line 'Considered places, quietly kept.'
Brand system, cover
Meridian Properties logo mark construction: the arch-in-circle grid, clear-space and minimum-size specs, and the lockup on ivory, navy, and champagne.
The mark
Meridian Properties color palette: Meridian Navy, Warm Ivory, Travertine, Champagne foil, and Deep Navy swatches with hex and Pantone values.
Colour
Meridian Properties typography system: Cormorant Garamond as the primary serif, Jost as the secondary sans-serif for labels and body copy.
Typography

Concept projects show our full process from strategy to final design.

Want a brand system like this?

Book a consultation